This word has its origin in Greece and comes from the meaning of the word psyche, which means soul from. With psychology is called so the term psychology. The knowledge in psychology is used in today's world for humans and animals.

Even when shopping we are led psychologically through the store. For every shop is according to the behavior of every human being structured. There, the psychology was used to the consumer to purchase items that he would not buy initially to entice. We see the low price offerings, not without reason in the lowest shelves and the expensive brands at eye level. Even the candy in the checkout area have a place there out of the bottom of the psychology of selling. Who can resist a chocolate that a long while waiting in line, all the time is seductive in mind? Or what mother can calmly remain steadfast in addition to a nagging child, if the nagging and the insolent behavior already draw the unpleasant look of the other buyers to get one? Often the psychological knowledge is used to sell so-called deals were times when we reckon up no offer at all. Who does not like buying a bargain? Also at the work we are guided by the psychological knowledge of superiors often. Who does not like the best in his field and is not like the boss praised for good performance? Praise is balm for the soul and motivate them to even better performance. In some companies, even the best employees are rewarded by the awarding of prizes. So everyone is motivated to get the best performance and the company has applied the principle of psychology meaningful for themselves.

Especially in this day and age when many people on behalf of a partner or as a substitute for a child, one animal keeping, the psychologist for the animal is used very much. This knowledge allows the growth of animal psychologists to grow enormously. Most of these will be consulted if an animal behaves striking. However, this misconduct is mostly at the bracket itself, so that the animal psychologist, but looking at the animal and gives advice in the attitude of the animal, but actually more responsive to the human psyche. Because only by changing the behavior of people towards the animal can be compensated for the deficit in animals.

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